National Repository of Grey Literature 15 records found  1 - 10next  jump to record: Search took 0.01 seconds. 
Development of the commercial property market in Brno
Zouhar, Matěj ; Bílá, Kateřina (referee) ; Ivanička, Koloman (advisor)
This thesis analyzes the commercial real estate market in Brno, with a focus on the fol-purchasing center. It also deals with determining the marketing strategy of OC Olympia. The marketing strategy was created SWOT analysis, and from it created proposals or recommendations for increasing visitor center. Next been created a competition analysis and market research around the center.
Marketing Strategy of a Company
Kovárníková, Jaroslava ; Vodrážková, Lenka (referee) ; Chalupský, Vladimír (advisor)
The object of this Master´s Thesis is proposal of shopping centre´s marketing strategy. Theoretic part deals with the issue of a retail trade and marketing planning. Current state analysis are made in practical part, which is the main resource for shopping centre´s marketing strategy proposal and second floor remodeling.
Rail transport in practice
Poul, David ; Pluskal, Jaroslav (referee) ; Gregor, Jiří (advisor)
The diploma thesis deals with railway transport describes its role in combined transport and compare key aspects with road transport. As part of the diploma thesis, a detailed database of railway tracks in the Czech Republic was created, on which the route planner was built with the possibility of setting waypoints. The route planner also includes the implementation of exclusion activities. A comprehensive technical-economic model of railway transport was created with four calculation models and detailed investment planning, thanks to which is possible to assess whether the purchase or lease of train sets is more advantageous when making investment decisions. Furthermore, a technical-economic model for the branch line was created. The last section deals with the created transport model for the catchment area for 8 localities and 5 types of transported waste/commodities. The transport model was used to evaluate two selected areas – the South Moravian Region and Kolín.
Rail transport in practice
Poul, David ; Pluskal, Jaroslav (referee) ; Gregor, Jiří (advisor)
The diploma thesis deals with railway transport describes its role in combined transport and compare key aspects with road transport. As part of the diploma thesis, a detailed database of railway tracks in the Czech Republic was created, on which the route planner was built with the possibility of setting waypoints. The route planner also includes the implementation of exclusion activities. A comprehensive technical-economic model of railway transport was created with four calculation models and detailed investment planning, thanks to which is possible to assess whether the purchase or lease of train sets is more advantageous when making investment decisions. Furthermore, a technical-economic model for the branch line was created. The last section deals with the created transport model for the catchment area for 8 localities and 5 types of transported waste/commodities. The transport model was used to evaluate two selected areas – the South Moravian Region and Kolín.
Development of the commercial property market in Brno
Zouhar, Matěj ; Bílá, Kateřina (referee) ; Ivanička, Koloman (advisor)
This thesis analyzes the commercial real estate market in Brno, with a focus on the fol-purchasing center. It also deals with determining the marketing strategy of OC Olympia. The marketing strategy was created SWOT analysis, and from it created proposals or recommendations for increasing visitor center. Next been created a competition analysis and market research around the center.
Marketing Strategy of a Company
Kovárníková, Jaroslava ; Vodrážková, Lenka (referee) ; Chalupský, Vladimír (advisor)
The object of this Master´s Thesis is proposal of shopping centre´s marketing strategy. Theoretic part deals with the issue of a retail trade and marketing planning. Current state analysis are made in practical part, which is the main resource for shopping centre´s marketing strategy proposal and second floor remodeling.
Analysis of retail opportunities and threats in Strakonice region
BAJTOVÁ, Jitka
Principal objective of my authorized work has been to make analyse of retail´s opportunities and threat in section of quick high turnover goods in Strakonice. Information, which has been obtained, base on the analyse and observation, to write to the simulation software RetailOpportunitySim, to introduce screenplay of development and base on the results from the software to propose suitable actions for chosen retail´s subject. To calibrate the software was necessary to define the market geographically and define the real structure of the settlement. Survey was carried out and observations of the retail units on my chosen market. Scenarios were defined hypotheses were confirmed or rejected by software. The scenarios were applied to the retail unit Gastro.

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